Nationwide Senior Pet Campaign

In 2022, the Nationwide Senior Pet community campaign won a Silver Vetty Award. The campaign aimed to reach veterinarians and vet techs, encouraging them to share their love for their senior pets during Senior Pet Health Month.

An invite and reminder email welcomed submitters to the program. The email contained a link that led them to an overview page where they could learn more about the promotion and access the submission form. The submission form requested personal and clinic data, a photo of their senior pet, and a description of the photo.

After the promotion time frame ended, five winners were chosen and notified via email with a special message. All other participants were also informed via email and invited to view the winners. The winning photos were hosted online for everyone to view, and each winner was entered into a raffle for a chance to win a $100 Amazon gift card.