We partner. We engage.
Browse our dynamic range of services below.
Element Services:
Strategy
Data
Technology
Campaigns
Analytics
1/5
Marketing and Sales Strategy
Element energizes:
- Marketing plan development
- Customer relationship management roadmap development
- Sales/endorsement channel strategy
- Customer acquisition, growth and loyalty strategy
- Opportunity assessment/SWOT analysis
- Target audience research and audience segmentation
2/5
Data Strategy, Acquisition, Integration and Management
Element advances:
- Data strategy, planning, and development
- Data acquisition and append services
- Data hygiene, standardization, match, and consolidation
- Market and geographical data overlays
- Data value enhancement and optimization
- Data capture program design, development, and implementation
- Campaign response data integration
3/5
Technology Development, Integration and Delivery
Element delivers:
- Fully integrated marketing and sales data management environments
- Database/data warehouse development, management, and hosting
- Marketing and sales systems integration
- Custom SaaS application and software development
- Corporate and branded websites, microsites and resource centers
- Online forms and landing pages
- Batch and triggered email deployment
4/5
Campaign Development and Execution
Element executes:
- Awareness, endorsement, sampling, trial, loyalty, advocacy, and referral campaigns
- Integrated, multi-touch customer relationship management campaigns
- Drip, re-targeting and data-driven campaigns
- Event management and promotion
- Staff member trial and rewards campaigns
- Training and education programs
- Data capture campaigns
5/5
Insights and Analytics
Element analyzes:
- Audience segmentation
- Multichannel engagement scoring
- Aggregate data and PLD
- Campaign ROI and/or Script Life
- Sales/Prescriber summaries
- Up-sell/cross-sell
- Demographics/firmographics
- Website traffic and utilization trends
- E-mail click through
- KPI reporting and analysis
