Manufacturers often struggle with customer relationship management – not as a strategy, but as a core competency and a capability. Most are disproportionately focused on brand level marketing activities and rely too heavily on distribution partners.
The reality is that your distribution partners barely have enough time to focus on your brand and products. They’re representing hundreds of other companies and thousands of other products. If they can hardly focus on your products, then they certainly can’t (and don’t) spend time developing, managing and growing customer relationships on your behalf. They build customer relationships for themselves, not for you!
Don’t make the mistake of assuming someone else is managing your customers like you would. Mitigate the risk of losing customers, create a competitive advantage and grow your business by acknowledging that relationships matter. Partner with Element and commit to the development of an integrated, customer-centric, data-driven marketing initiative.