Once you have developed a strategy for identifying, acquiring, and maintaining data that drives value for your marketing initiatives, you must develop a plan that addresses data hygiene, standardization, match, collapse, integration, maintenance, conflict resolution, and optimization. Dirty fuel will reduce your MPG and eventually put strain on your customer relationship management engine. Having a partner like Element who understands the stark differences between operationally-optimized and marketing-optimized data is vital to filtering out problems and keeping things running smoothly.
It’s no mistake that we call ourselves The Data Agency. We understand and leverage data in ways most organizations only dream about. We are experts at helping companies find, and build, value in data assets so they may grow their capability to create insights, deliver more effective marketing campaigns and develop longer lasting, high-value customer relationships.